How a 3-Person Agency Boosted Deals by Crmpru
Don’t waste time chasing the wrong leads. Learn how to identify high-value prospects and streamline your sales process using Syncro.
2023-10-04
Introduction
Not all leads have the same potential.With lead scoring, you can apply measurable criteria to rank them and make smarter sales decisions.In this guide, we’ll show you a proven scoring strategy — and how to build it inside Syncro.
What Is Lead Scoring?
Lead scoring is the process of assigning points to a lead
based on how likely they are to convert. Points are typically given for things like:
based on how likely they are to convert. Points are typically given for things like:
Visiting your pricing page
Opening an email
Industry or company size
Booking a demo
Final Thoughts
Identify Key Engagement Metrics
Page views
Email opens and clicks
Demo requests
Chat conversations
Trial sign-ups
Include
Demographic Filters
Demographic Filters
Company size
Industry relevance
Location
Job role/title
Give more weight
Set a
Threshold
Threshold
70+ points = Hot
40–69 = Warm
Below 40 = Nurture
Automate Follow-Ups Based on Scores
“If score ≥ 70 → assignto rep + notify Slack”
If score = warm → sendnurturing email sequence
What Is Lead Scoring?
A strong lead scoring system lets your team focus on leads that matter most. With Syncro, you can create a dynamic scoring model, automate actions, and close more deals — faster.
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