Lead Scoring 101: Turn Cold Prospects into Warm Deals
Don’t waste time chasing the wrong leads. Learn how to identify high-value prospects and streamline your sales process using Syncro.
2023-10-03
Introduction
The problem: Sales teams treat every lead the same.The result: Lost time, lost deals.The solution: Lead scoring — a data-driven way to rank leads and focus on the most promising opportunities.Here’s how to set it up with Syncro.
What Is Lead Scoring?
Lead scoring is the process of assigning points to a lead
based on how likely they are to convert. Points are typically given for things like:
based on how likely they are to convert. Points are typically given for things like:
Visiting your pricing page
Opening an email
Industry or company size
Booking a demo
Final Thoughts
Identify Key Engagement Metrics
Page views
Email opens and clicks
Demo requests
Chat conversations
Trial sign-ups
Include
Demographic Filters
Demographic Filters
Company size
Industry relevance
Location
Job role/title
Give more weight
Set a
Threshold
Threshold
70+ points = Hot
40–69 = Warm
Below 40 = Nurture
Automate Follow-Ups Based on Scores
“If score ≥ 70 → assignto rep + notify Slack”
If score = warm → sendnurturing email sequence
What Is Lead Scoring?
A strong lead scoring system lets your team focus on leads that matter most. With Syncro, you can create a dynamic scoring model, automate actions, and close more deals — faster.
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