Squarespace to Webflow Migration Guide for Businesses

Squarespace presents pages, Commerce, contacts, email, scheduling, memberships, donations, domains, and analytics through one account experience. That convenience can hide separate data stores and subscriptions. The “Export” button in the Import & export content panel does not include everything represented by the site. Before rebuilding a single section in Webflow, identify which Squarespace products the business uses, who owns them, what each one stores, and which parts need to continue after the public site moves.

Understand the main export before relying on it

Squarespace exports compatible content to an XML file intended for WordPress. Webflow's migration guidance says the Squarespace design, layout, and content cannot be imported directly as a finished Webflow site; pages, styles, CMS structures, and interactions are recreated. The Squarespace XML can still reduce manual work for compatible material, but it must be inspected, transformed into a field structure Webflow accepts, and compared with the source.

Make a product-by-product migration register

The output should be one register with source product, asset or record, export method, filter, export date, count, known omissions, destination, owner, acceptance test, and retirement condition. The website redesign and migration library keeps the related content, redirect, launch, and monitoring guidance organized. Its end-to-end migration plan provides a larger structure for requirements, DNS, launch, monitoring, and rollback. Keep the Squarespace-specific register connected to it so marketing, operations, and the development team do not maintain competing inventories.

Design Webflow Collections before transforming content

Map business objects rather than Squarespace block types. A team member may become a People Collection item. A portfolio project may become Work, related to Services and Industries. A location may need address fields, service-area copy, map behavior, and localized proof. Decide required fields, references, slugs, publication states, image standards, SEO fields, and editor permissions before converting XML or preparing CSV files.

• Retain an untouched Squarespace XML export, then create a transformed working copy or intermediate dataset.
• Compare all page and post URLs in the public crawl with records inside the export; investigate missing, disabled, noindexed, password-protected, and unlinked content.
• If the site has multiple blog pages, plan a separate verified process for every blog beyond the one selected in Squarespace's primary export.
• Clean unsupported block markup, embed code, absolute internal links, spacer elements, galleries, captions, and formatting before Webflow import.
• Download authorized source media while Squarespace remains available. Preserve filenames only when useful; carry captions, alt text, rights, and relationships deliberately.
• Test representative and difficult records in Webflow, including long rich text, missing optional values, special characters, multiple references, old dates, and duplicate slugs.
• Reconcile source, transformed, imported, published, archived, failed, and omitted counts before content owners approve the move.

Treat Commerce, members, forms, and scheduling as separate systems

Webflow is not automatically the right destination for every Squarespace business function. A marketing site may move to Webflow while Acuity Scheduling, a commerce platform, donor system, or identity provider remains the authoritative application. Prototype the hardest flow and verify exports before committing. The Webflow-versus-Squarespace guide should be used as an operating-model decision, not a contest between design demos.

Preserve valuable paths and rebuild search controls

Google recommends permanent server-side redirects for URLs that have moved permanently. Map each changed URL to its closest useful replacement, avoid chains, and update internal links to final destinations. Do not redirect unrelated retired material to the home page simply to avoid a 404. Google also warns that URL-changing moves can cause temporary ranking fluctuations; a careful migration reduces preventable errors but does not guarantee fixed positions or traffic.

Choose whether to connect or transfer the domain

The Squarespace website subscription and domain registration are separate services. A Squarespace-registered domain can point to a Webflow-hosted site while remaining registered with Squarespace, or it can be transferred away for a documented ownership or consolidation reason. A registrar transfer may take time and is not required for a web-host cutover. Inventory DNS first, preserve mail and verification records, confirm the registrant email and recovery access, and avoid changing registrar, nameservers, and website platform simultaneously unless the project needs that combined risk.

The business should control the final Webflow Workspace, Site plan, billing, domain, analytics, integrations, and administrator recovery. Invite the builder through an individual role rather than leaving the only copy in an agency account. A clear website design agreement should state which Squarespace systems are migrating, which are staying, which records are archived, who pays for each service, and who can authorize retirement.