Should HVAC repair and replacement have separate pages?+
Usually yes. Repair visitors need clear coverage, actual availability and a contact path. Replacement visitors compare equipment, installation process, financing facts, warranties and project proof before requesting an estimate.
Can the website promote emergency HVAC service?+
Only when your company actually offers it. Publish real hours and after-hours arrangements, and keep them current. We do not add unsupported 24/7 availability or response-time promises to the website.
Do equipment brands and every town need their own pages?+
No. Add a separate page when your company has useful original information for that service, equipment or market. Start with priority services and real coverage. Closely related equipment can share a page; a town name alone is not enough to justify another URL.
Can seasonal messages change without rebuilding the whole website?+
Yes. Heating or cooling priorities can become more prominent while permanent service pages remain useful year-round. The agreed Website Care scope determines how ongoing changes are handled.
Can you redesign our current HVAC website?+
Yes. We review useful content, existing URLs, search visibility and the contact path before planning changes. Valuable pages can remain at their current addresses; genuinely moved pages need relevant direct redirects. No redesign can guarantee rankings.
What does the website cost, including Care?+
The Focused Custom Website starts at $2,500 for up to 5 pages, plus required $199 monthly Care for 12 months: $4,888 in the first year with monthly Care billing. Complete is $4,500 plus $199 monthly Care; Contractor is $8,500 plus $349 monthly Care. Annual Care prepayment saves 10%. The written proposal confirms the right scope.