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Free, private, browser-only worksheet

Give every website page a job.

Name the customer decision, choose the primary action and build a page outline around the proof the business actually has.

Build the decision brief.

Nothing entered here is sent to Web Respawn. Review the complete outline beside the worksheet before saving it.

1Business and customer
2Primary business goal
3Primary customer action
4Pages with a real job
5Proof and content already available

Use the outline as a working brief.

A smaller sitemap with clear jobs is easier to write, design and verify than a pile of pages created only to make the site look larger.

  1. One job per pageEach page should explain, compare, prove or convert.
  2. One primary customer actionCalls, quotes and bookings need different page journeys.
  3. Proof before decorationReal projects, reviews, people and process should shape the design.

Bring the outline. Shape the complete experience.

The Website Plan adds scope, route volume and the likely project level without requiring you to re-explain the page strategy.

Plan My Site