Translate the existing navy identity into a fuller visual system with white space, a restrained copper action color and real remodeling photography.
Website redesign · Home remodeling contractor
Turning a dated remodeling homepage into a stronger first impression for Fox Lake homeowners.
A custom remodeling website that brings project photography, Google review proof, service-area clarity and direct consultation actions into one cohesive homeowner experience.
● ● ●MASTERCRAFT & DESIGNSERVICES · PROJECTS · SERVICE AREAS
FOX LAKE · LAKE & McHENRY COUNTIES
Thoughtful remodeling.Built to hold up beautifully.Request a free consultation
CLIENTMasterCraft & Design
PROJECTWebsite redesign
MARKETFox Lake, Illinois
FOCUSHome remodeling contractor
The starting point
The business challenge that shaped the project.
The previous homepage centered the brand inside a narrow, mostly white desktop layout and relied on an award graphic plus one general ‘What we do?’ block to carry the story. Remodeling scope, project photography, service-area context, review proof and a direct consultation path did not work together in the opening screen.
The strategy
Reorganize navigation around services, projects, service areas, reviews and company context so homeowners can move from inspiration to practical details without guessing.
Bring Fox Lake coverage, 51+ five-star homeowner reviews, the phone number and the free-consultation action into the first viewport on desktop and mobile.
Before and after the redesign
Compare the actual website transformation.
Drag across the matched viewport to compare the archived previous homepage with the finished Web Respawn redesign. This is real project evidence—not an illustrative concept.
Previous MasterCraft & Design homepage · supplied August 4, 2026 · Redesigned Web Respawn homepage
Measured website performance
Old Lighthouse baseline vs. the custom build.
Lighthouse lab measurements document the technical change without turning a test score into a business-results claim.
| Lighthouse audit | Previous site | Redesign |
|---|---|---|
| Performance | 65 | 96 |
| Accessibility | 80 | 92 |
| SEO | 52 | 100 |
| Best Practices | 60 | 96 |
This comparison uses the Lighthouse results supplied for the previous and redesigned homepages. Lighthouse is lab data and scores can vary by run, device and test conditions.
Run a current PageSpeed test (opens in a new tab)The homeowner decision path
The redesign moves proof and the next step into the first screen.
The opening view now explains the remodeling focus, shows a finished project, names the real service area, surfaces review proof and keeps both phone and consultation actions within immediate reach.
Google proof up front
The supplied redesign capture presents the company’s 5.0-star Google rating and 51+ five-star homeowner reviews directly in the hero.
Clear local coverage
Fox Lake, Lake County and McHenry County context appears before a homeowner has to search for service-area details.
Two direct next steps
The phone number and free-consultation action remain visible in the header and are repeated beside the primary message.
What was built
A complete website foundation, shaped around the customer decision.
01Website strategy and content architecture02Responsive custom website redesign03Contractor brand-system refinement04Service, project and service-area navigation05Google review proof integration06Phone and consultation conversion paths07Page-level SEO metadata and structured data08Image optimization and responsive QA09Custom-domain migration support
REDESIGN OUTCOMEA clearer remodeling website built around real work, local proof and direct consultation paths
The redesigned website now presents the company’s remodeling focus, finished work, service area, review proof and contact options as one connected experience. The supplied homepage captures and Lighthouse results document the build itself; no post-launch traffic, ranking, lead or revenue result is being claimed.
Web Respawn delivery standards
Clear scope. Visible decisions. Verified launch checks.
Each project follows the same Web Respawn controls for scope, client review, responsive quality and launch readiness. Strategy and final quality remain founder-accountable, while the delivery record belongs to the company process.
See the Service Standards →- 01Scope confirmed
- 02Review points documented
- 03Responsive quality checked
- 04Launch standards verified
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