Client case study
MasterCraft
& Design
Fox Lake, Illinois
- Project
- Website redesign
- Industry
- Home remodeling
Real work. Local proof. Clear consultation.
A website
worthy of the work.
Real remodeling photography, local context and direct consultation choices come together in one homeowner experience.
Show the work.
Build the trust.
Make the next step clear.
The previous homepage centered the brand in a narrow desktop layout. An award graphic and a general “What we do?” block carried most of the opening story.
The redesign brings the remodeling focus, finished projects, Fox Lake coverage, review proof and consultation choices into a connected first impression.
Before & after
The same business.
A fuller introduction.
The homeowner decision path
Built for homeowners
on the go.
The smaller screen keeps the business focus and the next step close together. The original navy identity carries through, with a restrained copper consultation action.
Show the real work
Finished-project photography leads the desktop opening. Navigation connects homeowners to services, projects and practical service-area details.
Keep local proof in context
The supplied redesign capture shows the client’s 5.0 Google rating and 51+ five-star homeowner reviews. Fox Lake, Lake County and McHenry County establish the service context.
Make contact an obvious next step
Phone and free-consultation actions appear in the opening view. The supplied mobile capture keeps both choices together at the bottom of the screen.
Supplied Lighthouse tests
The technical work,
documented.
These supplied homepage tests compare the previous website with the redesign. They are lab measurements of the website.
| Audit | Previous | Redesign |
|---|---|---|
| Performance | 65 | 96 |
| Accessibility | 80 | 92 |
| SEO | 52 | 100 |
| Best Practices | 60 | 96 |
This comparison uses the Lighthouse results supplied for the previous and redesigned homepages. Lighthouse is lab data and scores can vary by run, device and test conditions. These scores do not measure traffic, rankings, leads or revenue.
Run a current PageSpeed test (opens in a new tab)Project deliverables
A complete website.
A connected experience.
The redesign connects the company’s remodeling work, local proof and contact choices.
- Website strategy and content architecture
- Responsive custom website redesign
- Contractor brand-system refinement
- Service, project and service-area navigation
- Google review proof integration
- Phone and consultation conversion paths
- Page-level SEO metadata and structured data
- Image optimization and responsive QA
- Custom-domain migration support
What this case documents: the redesigned homeowner experience, supplied homepage captures and supplied Lighthouse tests. No post-launch traffic, ranking, lead or revenue result is claimed.
Your next chapter
Let your best work
lead the way.
Bring your current website, real projects and customer questions. We’ll recommend a redesign scope that helps people understand your business and take the next step.