Rebuild the information architecture around the concrete work customers actually compare, with distinct service and location paths instead of one thin services page.
Website redesign · Concrete contractor
Rebuilding a local concrete website around proof, speed and clear estimate paths.
A custom 40-page concrete contractor website built around real project work, clear service and location paths, mobile estimate actions and a stronger technical SEO foundation.
● ● ●PALACIOS CONCRETESERVICES · PROJECTS · ESTIMATE
MOUNT PLEASANT · SOUTHEAST WISCONSIN
Concrete builtto last.Get a free estimate
PALACIOS CONCRETEReal projects. Clear services. Direct estimates.Get a free estimate
CLIENTPalacios Concrete
PROJECTWebsite redesign
MARKETMount Pleasant, Wisconsin
FOCUSConcrete contractor
The starting point
The business challenge that shaped the project.
The retired website exposed only four thin public pages, marked every discovered page noindex, returned a 404 for the standard sitemap, omitted meta descriptions and click-to-call links, used copy-of URLs, and presented a quote button that did not respond in testing. Its July 30 mobile baseline recorded a 72 Performance score and an 11.0-second Largest Contentful Paint.
The strategy
Use original Palacios project photography, verified business details and important trust proof beside the claims they support.
Keep calls and free-estimate actions close on mobile, connect native lead forms to the business recipient and add unique metadata, canonicals, social cards, structured data, sitemap and robots controls.
Before and after the redesign
Compare the actual website transformation.
Drag across the matched viewport to compare the archived previous homepage with the finished Web Respawn redesign. This is real project evidence—not an illustrative concept.
Retired Wix homepage · captured July 30, 2026 · Custom Web Respawn homepage
Measured website performance
Old Lighthouse baseline vs. the custom build.
Mobile lab measurements document the technical change without turning a test score into a business-results claim.
Largest Contentful Paint
July 30, 2026 baselineLargest Contentful Paint
July 31, 2026 five-run median| Lighthouse audit | Retired Wix site | Custom build |
|---|---|---|
| Performance | 72 | 94 |
| Accessibility | 98 | 100 |
| Best Practices | 100 | 100 |
| SEO | 61 | 100 |
The old score is the saved July 30 mobile baseline. The custom result is the median of five July 31 mobile Lighthouse runs; Performance ranged from 94–99 and LCP from 2.1–3.0 seconds. Lighthouse is lab data and can vary by run.
Run a current PageSpeed test (opens in a new tab)The rebuilt foundation
Forty pages replace four thin, search-blocked pages.
The new structure separates concrete services, service areas, project proof and estimate actions so visitors and search systems can understand the business without guessing.
A complete contractor website
Company, service, location, project and conversion pages work together through one crawlable internal-link system.
Focused project paths
Driveways, patios, slabs, stamped concrete, coatings and commercial work receive useful, distinct explanations.
Real local coverage
Mount Pleasant, Racine, Kenosha and nearby communities are supported with market-specific context instead of copied city filler.
The project proof
Real concrete work carries the visual story.
Original project photography supports the service pages, project gallery and estimate path without relying on generic contractor stock images.
What was built
A complete website foundation, shaped around the customer decision.
01Website strategy and 40-page architecture02Responsive custom website design03Eighteen focused concrete service pages04Thirteen service-area pages05Original project gallery06Mobile call and estimate actions07Native lead-form routing08Unique titles, descriptions and canonicals09LocalBusiness, Service, Breadcrumb and FAQ schema10Sitemap, robots and custom-domain launch support
TECHNICAL LAUNCH OUTCOMEA technically stronger 40-page launch foundation
The custom build is complete with the new content architecture, responsive estimate paths and technical search foundation. The Lighthouse comparison documents the build itself; no ranking, traffic, lead or revenue result is being claimed. Wix support is separately addressing intermittent delivery of the retired homepage on the custom domain.
Web Respawn delivery standards
Clear scope. Visible decisions. Verified launch checks.
Each project follows the same Web Respawn controls for scope, client review, responsive quality and launch readiness. Strategy and final quality remain founder-accountable, while the delivery record belongs to the company process.
See the Service Standards →- 01Scope confirmed
- 02Review points documented
- 03Responsive quality checked
- 04Launch standards verified
BUILD THE NEXT CASE STUDY