Lead with the salon experience and make service discovery feel visual, organized and easy to scan.
Website redesign · Beauty salon
Turning an established salon into an easier online booking decision.
A full website redesign that gives services, credibility and online booking a clearer place in the customer journey.
● ● ●SALON DE BELLEZASERVICES · GALLERY · BOOK
BEAUTY, CARE & CONFIDENCE
Confidence,
beautifully styled.
Book an appointmentSALON DE BELLEZAFeel like
yourself,
refreshed.BOOK NOW
yourself,
refreshed.BOOK NOW
CLIENTSalon de Belleza
PROJECTWebsite redesign
MARKETPalatine, Illinois
FOCUSBeauty salon
The starting point
A real business challenge—not a made-up metric.
Salon de Belleza already had a website, but the older experience did not present the salon, services and booking path with the clarity customers now expect on mobile.
The strategy
Give online booking a prominent, repeated next step without crowding every section with the same call to action.
Build a more useful search foundation around the salon, services and Palatine market.
Before the redesign
The previous site is preserved here as project context.
This local archive shows the website that existed before the redesign. The old domain is intentionally not linked because that version is being retired.
What was built
A complete website foundation, shaped around the customer decision.
01Website strategy02Responsive redesign03Service presentation04Online booking path05Local search foundation06Launch QA
REPORTED BUSINESS DIRECTIONMore traffic, calls and online bookings
Since launch, the business has reported stronger website traffic, more calls and more online bookings. No percentage or revenue claim is being made.
Strategy led by the founder
Every project is reviewed by Martin Verduzco.
Website strategy, content direction and launch decisions stay connected from the first conversation through final quality assurance.
Meet Martin →BUILD THE NEXT CASE STUDY