Align the experience to the Salon De Belleza identity and the salon’s established Palatine history, then let real salon work carry the visual story.
Website redesign · Beauty salon
Turning a generic one-page salon site into a branded, bilingual call-to-book experience.
A full website redesign that separates current services, prices and real salon work into a faster bilingual path from discovery to a phone call.
● ● ●SALON DE BELLEZASERVICES · GALLERY · CALL
BEAUTY, CARE & CONFIDENCE
Confidence,beautifully styled.Call to book
SALON DE BELLEZAFeel like yourself, refreshed.Call to book
CLIENTSalon de Belleza
PROJECTWebsite redesign
MARKETPalatine, Illinois
FOCUSBeauty salon
The starting point
The business challenge that shaped the project.
The retired one-page site still led with the older UBQ International Hair Salon name, compressed the offer into broad service blocks, exposed filename-style gallery labels and buried the contact path near the bottom. It also offered no Spanish-language route for the bilingual Palatine audience.
The strategy
Present 10 current services with starting prices and repeat the real phone-booking action at the moments when a visitor is ready to choose.
Build paired English and Spanish routes with descriptive image labels, local metadata, canonical URLs, structured data and a bilingual sitemap.
Before and after the redesign
Compare the actual website transformation.
Drag across the matched viewport to compare the archived previous homepage with the finished Web Respawn redesign. This is real project evidence—not an illustrative concept.
Archived previous website · captured July 2026 · Finished Web Respawn redesign
Measured website performance
Old Lighthouse baseline vs. the custom build.
Lighthouse lab measurements document the technical change without turning a test score into a business-results claim.
Largest Contentful Paint
Aug 2, 2026 mobile baselineLargest Contentful Paint
Aug 2, 2026 verified mobile run| Lighthouse audit | Retired one-page site | Custom bilingual build |
|---|---|---|
| Performance | 55 | 100 |
| Accessibility | 93 | 100 |
| Best Practices | 100 | 100 |
| SEO | 100 | 100 |
Both columns are same-day Google PageSpeed Insights mobile Lighthouse 13.4.1 lab runs. The retired site transferred 9.06 MiB and recorded a 36.8-second LCP; the production custom build recorded a 1.2-second LCP and 100 in all four scored categories. Lighthouse lab results can vary by run and do not measure rankings, traffic, calls or revenue.
Run a current PageSpeed test (opens in a new tab)What was built
A complete website foundation, shaped around the customer decision.
01Website strategy02Bilingual responsive redesign0310-service price presentation04Phone-booking calls to action05Real-work gallery06Local search foundation07Launch and performance QA
TECHNICAL LAUNCH OUTCOMEA faster bilingual salon website with a clear call-to-book path
The production launch adds paired English and Spanish routes, current service pricing, repeated phone-booking actions, descriptive gallery content and a substantially lighter asset path. The comparison documents the technical build itself; no traffic, ranking, call or revenue claim is being made.
Web Respawn delivery standards
Clear scope. Visible decisions. Verified launch checks.
Each project follows the same Web Respawn controls for scope, client review, responsive quality and launch readiness. Strategy and final quality remain founder-accountable, while the delivery record belongs to the company process.
See the Service Standards →- 01Scope confirmed
- 02Review points documented
- 03Responsive quality checked
- 04Launch standards verified
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