Rebuild the information architecture around the electrical work customers actually request, with distinct English and Spanish services, projects, reviews, FAQs, resources and service-area paths.
Website redesign & migration · Electrical contractor
Rebuilding a dated electrician website into a bilingual local-service ecosystem.
A custom 76-URL English and Spanish electrical website that gives every service and city a useful path, keeps estimate forms close to intent and preserves the live domain through migration.
● ● ●AGE ELECTRIC & WIRINGSERVICES · LOCATIONS · ESTIMATE
LICENSED ELECTRICIAN · PALATINE, ILLINOIS
Electrical servicebuilt around how people search.Request an estimate
AGE ELECTRIC & WIRINGCall, compare services or request an estimate.Request an estimate
CLIENTAGE Electric & Wiring LLC
PROJECTWebsite redesign & migration
MARKETPalatine, Illinois
FOCUSElectrical contractor
The starting point
The business challenge that shaped the project.
The archived WordPress homepage no longer gave the electrical contractor a dependable first impression. Its presentation was sparse and partially broken, while broad pages did not give residential, commercial, service-specific and city-specific searches enough useful context. The redesign also had to replace a fragile Google Translate experience, keep the established ageelectrical.com domain and preserve relevant legacy URLs during launch.
The strategy
Give 16 served cities original local context, relevant frequently asked questions and an estimate form directly after the hero so a visitor can act without hunting through the page.
Carry the truck’s established electrician identity into a responsive visual system, then launch on the existing domain with one-to-one redirects, crawl controls, structured data, language alternates and a current sitemap.
Before and after the redesign
Compare the actual website transformation.
Drag across the matched viewport to compare the archived previous homepage with the finished Web Respawn redesign. This is real project evidence—not an illustrative concept.
Archived previous website · April 13, 2024 Wayback capture · Live Web Respawn redesign
The bilingual search foundation
Every language, service and city has a real place in the architecture.
The build replaces an automatic translation layer and shallow catch-all pages with paired English and Spanish routes, distinct service intent, locally relevant city content and internal links that help people and crawlers move through the same system.
38 English + 38 Spanish
Each indexed-target English route has a Spanish counterpart, supported by canonical URLs, language alternates and one current sitemap.
Specific electrical intent
Residential, commercial, EV charging, panels, lighting, repairs, generators, rewiring, surge protection, dedicated circuits and project wiring receive focused paths.
Local questions with local context
Palatine and nearby northwest-suburban pages use their own service priorities, FAQs and inquiry paths instead of changing only a city name.
What was built
A complete website foundation, shaped around the customer decision.
01Website strategy and 76-URL bilingual architecture0238 English and 38 Spanish routes03Responsive custom website redesign04Truck-identity logo adaptation and brand system05Eleven focused electrical service paths06Sixteen locally differentiated city paths07City-specific FAQs and service context08Lead forms immediately after service and city heroes09Review sliders and direct call actions10Canonical, hreflang, schema, sitemap and robots controls11Legacy URL inventory and one-to-one redirect migration12Hostinger deployment and custom-domain launch
LAUNCH OUTCOMEA live bilingual electrical website with clearer service, city and estimate paths
The production website is live on ageelectrical.com with 76 crawlable English and Spanish URLs, service and city architecture, page-level metadata, structured data, language alternates, sitemap and migration controls. This case study documents the build itself; no traffic, ranking, lead or revenue result is being claimed.
Web Respawn delivery standards
Clear scope. Visible decisions. Verified launch checks.
Each project follows the same Web Respawn controls for scope, client review, responsive quality and launch readiness. Strategy and final quality remain founder-accountable, while the delivery record belongs to the company process.
See the Service Standards →- 01Scope confirmed
- 02Review points documented
- 03Responsive quality checked
- 04Launch standards verified
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